Your latest ad has been running for 3 days now. You keep refreshing the dashboard, hoping to see better numbers. But nope - still the same painfully low conversion rate, with your ad spend climbing higher and higher.
Internet entrepreneur, Travis Sago, used to obsess over those same stats, trying every "expert" trick in the book.
_copy.png "Symptom to Sale Method")
Split-testing 47 different images, creating endless audience segments, and following complicated "best practices" left him feeling like he needed a PhD in data science just to run a simple ad.
Here's the thing - most marketers are solving the wrong problem. They think it's about better targeting, fancier funnels, or the latest "hack." But Travis discovered something interesting while helping a client sell advertising to restaurants…
When he asked restaurant owners if they wanted more customers (the obvious problem), they shut us down immediately. But when he talked about their empty carry-out counter during lunch rush - something they could actually see and feel every day - everything changed.
That's when it hit him: People don't connect with vague problems. They connect with specific symptoms they're experiencing right now.
This revelation led Travis to develop the Symptom to Sale Method (S2S). It's a different approach that focuses on the actual day-to-day symptoms your prospects are experiencing, rather than generic problems everyone talks about.
Think about it - your prospect isn't struggling with "low conversions." They're staring at that 0.5% conversion rate while their competitor brags about hitting 3%. That's a symptom they can point to.
But here's the thing - this method isn't for everyone. If you love spending hours in Ad Manager creating complex campaign structures, this probably isn't for you. But if you want a simpler, more predictable way to get committed clicks and conversions…
We’ve just made the complete S2S training available (previously only taught in a $48k mastermind). For a limited time, you can get:
- The full 4-part audio training series
- Written transcripts
- 30-day money-back guarantee
- Even more bonuses
All for just $199 (far less than what you're probably spending on poorly converting ads right now).
Ready to stop playing mad scientist with your marketing?